This AI for business leaders course prepares leaders, executives and managers for the opportunities and risks that AI brings, particularly in the context of emerging generative AI (GenAI) capabilities.

The potential for GenAI to massively disrupt how we do business in the next 12 – 18 months is real, and this course:

• Is written for business leaders, by business leaders. The opportunities, risks and AI strategies we discuss are in a business context, not technical.

• Helps to prepare leaders and their teams for the coming changes to ensure your business is well positioned to leverage the opportunities and avoid business model disruption having an adverse impact on their business.

• Explores potential opportunities in Business Strategy, Finance, People, Marketing, Operations and IT & Digital functions

• Gives leaders information to help them evaluate their business strategies in light of AI’s likely impact.

• Explores the risks and considerations that should be evaluated for any business implementing AI across all key business areas.

Please note – this course does not deep dive into detail on specific tools or specific AI technologies. It is created for business leaders who want to learn more about AI in their business context. This course covers a lot of ground in a concise manner and if you have already done a lot of research into AI you may also want a course more specific to your learning needs.

This course guides leaders through:

• The evolving state of AI

• What the opportunities and risks could be across many different business areas, with business and vendor examples, as well as demos

• What you need to consider when facing into AI at a strategic level and suggests a path forward

• AI’s potential impacts on brand and culture

• How you can leverage AI your business

There is a lot of hype, uncertainty and scepticism regarding AI. This course is grounded in real business experience, written and delivered by experienced, digitally focused business leaders, consultants and executives with a combined 40+ years’ experience working for large blue chip organisations, start-ups and small-to-medium businesses in the US, UK, Europe and Oceania.

The course gives leaders an overview of why Artificial Intelligence is important now, what the possible impacts could be on their business and how to plan for AI adoption and prepare for GenAI.

It is structured in a way that allows you to dip into specific areas of interest and concern, based on your role in business.

This course was last updated in June 2024 with improved audio across all lessons. We have also recently increased coverage of the Business Strategy, Customer and Marketing, Finance and IT & Digital business function areas including new opportunities, vendor examples and examples of businesses using AI. We also added 7 downloadable resources summarising generative AI opportunities across the business operating model and a resource on the next steps businesses can take.

We continue to update the course regularly as Generative AI evolves and grow the course content. Next on our roadmap is:

• Increasing the examples in the People and HR sections of the course

• Exploring one our our client’s case studies of how they have used voice and video AI to increase productivity in their business, improve customer experience and increase revenue and profitability. This is likely to be in our June 2024 course update.

• Increasing the long list of opportunities covered in this course that are provided by multi-modal AI capabilities like chatgpt4o (chatgpt 4o)