4.53 out of 5
4.53
1042 reviews on Udemy

Marketing Analytics Mastery: From Strategy to Application

Master the fundamentals of marketing analytics and start measuring the impact of your marketing efforts like a PRO!
Instructor:
Stephen Tracy
7,034 students enrolled
English [Auto] More
How to choose meaningful metrics
How to measure the impact of your marketing efforts
How to test and optimize marketing activation
How to develop a data strategy
What are the different types of marketing measurement
How to choose the right tools
How to measure the ROI of your marketing efforts
How to create a visual map of a campaign plan for more effective measurement planning

Feeling overwhelmed with your marketing data? You’re not alone! 83% of marketers say they struggle “to adapt to the volume of data” created by their marketing efforts, while 80% feel that there are “too many performance metrics” to keep track of. Today, it’s essential for everyone to possess a foundation in data literacy. Whether you’re an analyst, a brand manager, creative, or even a CMO, understanding how to collect, interpret and action your marketing data is quickly becoming the standard, rather than the exception.

I designed this course based on more than 10 years of knowledge and experience working directly in the field of data analytics and market research. We’ll cover everything from theory to application, to ensure you’re equipped with the knowledge to make sense of your marketing data and make logical, data-driven decisions both quickly and consistently.

With 17 hours of video across 50+ lectures and 40 downloadable resources, this course is packed with everything you need to learn in order to become an analytics PRO. Some of the things you’ll learn include:

  • Fundamental concepts in marketing and the measurement of marketing

  • What are some of the most common measurement platforms, from web and app analytics to email marketing measurement

  • How to build an analytics strategy within your business

  • How to map out a marketing campaign user journey for more effective measurement

  • How to select the right metrics based on your business objective

  • How to identify and set benchmarks for your metrics

  • How to optimize your marketing through data and experimental testing

  • How to measure returns on marketing investment

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.5
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1042 Ratings

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Includes

19 hours on-demand video
2 articles
Certificate of Completion