4.2 out of 5
4.2
83 reviews on Udemy

Product Marketing for SaaS Businesses and Digital Products

Learn SaaS Product Marketing, Digital Marketing, Content Marketing, SaaS Metrics & Analytics, Retention planning & more.
Instructor:
Rudranil Chakrabortty
612 students enrolled
English [Auto]
Learn the various moving parts of SaaS Marketing
Find out how Product Marketing works with SaaS Marketing
Learn Competitor Comparison, STP and Persona Building for SaaS Products
Understand Digital Marketing, Content Marketing, Onboarding, Retention in the context of SaaS Products
Learn the opportunities to apply analytics in different areas of SaaS Marketing
Understand SaaS Metrics - simplified to fit the context of Marketing
Gain the expertise via a series of animated short case studies custom prepared for this course

Take a look at these various components of SaaS marketing:

That is a lot of stuff you need to learn to get hold of the SaaS marketing landscape,

  • Product marketing

  • digital/growth marketing

  • content marketing

  • Marketing Operations and Automation

  • Demand Generation

  • SaaS Marketing Analytics

  • and more

So, how do you suggest we should go about learning it? Well, I have an idea.

Let us do it for a SaaS company and learn along with the business. Meet LandItRight a SaaS business that sells a Landing page builder product. They have to start their product sales and marketing, and we have the liberty to listen to their meetings and then learn from them.

While the business doesn’t exist in the real world, the situations discussed in the course are authentic. We study SaaS marketing situations; we do competitor analysis, learn pricing and positioning of SaaS products, promotions, analytics, metrics, and more.

I am Rudranil, and I have about a decade of experience in SaaS marketing, during which I have marketed more than 20 SaaS products. I am offering this course that comes with hours of content and material, an enormous discount, subtitles, lifelong access, and a 30 days refund offer. It means that you have zero risk in subscribing to the course.

I hope you do give it a try. Thank you.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.2
4.2 out of 5
83 Ratings

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Includes

10 hours on-demand video
Certificate of Completion